Great musicians set trends, live on the edge and inspire legions of followers. Do you seek out leading edge practices? Do you create them? Are you setting new trends?

People who excel to greatness don't conform to the expectations of what is considered normal. Do you conform to what the crowd expects, or strive to rise above great expectations?

Nothing comes easy. It takes disciplined thinking to create and invent. How well does your organization recruit and retain real innovators?

Great people not only have unique vision, they have relentless execution. Will your products, services and processes be discussed into the next century?

What does it say when a nation's people labels you 'The Great One'? What would it take for you to break away from the good crowd to become great?

Profound leadership during hard times is a true measure of greatness. Does your organization maintain integrity even when the going gets tough?

Greatness is built from the ground up. Real greatness leaves people in total awe. What is it you do that people are in awe of? Is your team building on the great things they do everyday?

Toyota is all about respect for people, the environment and continuous improvement. Do you stick to your core values and principles in everything you do?

It takes great teamwork, the right chemistry and discipline to make greatness. How well is your team working together?

Making it right is one achievement - selling it right is where the greatness lies. How many of your customers would recommend your products to others?

The world has seen a steady evolution of great communication tools. How great are your communication solutions? Do you have a solid infra-structure to build on? If not, why?

No bridge, no matter how grand is built until a leader says 'why not'? Do you build bridges that span contrary ideas, or do you put up walls around them?

Henry Ford (the father of Lean) found a way to dramatically reduce the cost to his customers by a third. Do you develop products in a vacuum or do you work with your customers to solve problems together?

Great leaders are undaunted by enormous challenges; they're inspired to overcome them. Do you play it safe or do you support those who want to move mountains?

When true innovation breaks paradigms and creates great processes, marketshare soars. Constant pursuit of process excellence is found in all great companies - what about yours?

Dam builders aren't afraid of tackling tough challenges to overcome great obstacles. Does your team have the discipline and support to tackle the big feats required to succeed?

You are known by the people you keep and the harmony they make. How well is your team playing together?

No matter how dramatic the end result. Great design is sustained by an even greater customer experience. Do you design customer success into your processes, or are you assuming you know what is best?

The flow of information is as important to the success of your company as any plant floor production flow! How fast does your information flow? Are you measuring input and output? If not, why?

The world has seen a steady evolution in design. How forward thinking are the design evolutions in your company? Are you keeping pace?

There are places that aspire to be great and there are those that are truly great. How is your talent attainment and creation? Is your environment a place of great attraction?

A powerful vision should illuminate your journey to greatness by providing a perfectly clear perspective. Is your journey hampered by an atmosphere that provides a limited perspective of the bigger picture?

Great things stand the test of time to become monuments for a people. Are you a beacon that attracts the right talent to your organization?

Old paradigms that yield great results give way to new paradigms that birth future paradigms. Are your paradigms shifting or frozen in time? What's your plan of action for birthing future paradigms?

Leaders inspire craftsmen to build great structures that are revered from afar. Is your vision inspiring others to excel? Are you building great products that are built to last?

Nature creates wonders that urge people to travel across the world to see. Have you developed a Lean operation that everyone is flocking to benchmark?

Great surfers know it's the balance you apply to the board that determines their destination. Is your work-life balance a source of refreshment? If not, what steps will you take to find a balance?

What do images of greatness have to do with you? Plenty!

How does a good company become a Great company?

Do you have good dreams or great dreams? Dream on!